01
A referral system instead of a hope
- The situation
- Strong clinical care with almost no referral infrastructure. Volume depended on a handful of personal relationships, and nobody could say which ones were actually producing.
- What we built
- Attorney and employer relationship management, intake standards, closed communication loops, and monthly reporting on who sends volume and what happens to it.
- What changed
- Referral volume moved from a small number of informal relationships to a tracked pipeline with named owners, standing follow-up, and reporting the owner could act on.